“It is a real pleasure to work with the BeTranslated team who has been very professional, flexible and responsive during all projects.”
Valentine B.
Google review (INTL) , 3 years ago
Programmatic Advertising
International Display Reach, Locally Relevant Creative
Programmatic inventory is global but audiences are local.
Scale Across International Inventory Without Losing Local Relevance
Programmatic display gives you access to billions of impressions across premium publisher inventory in every market. The challenge for international brands is that the same banner rarely works in English, French, and German simultaneously. Cultural references, image choices, regulatory requirements, and even ad unit dimensions vary by market. Our programmatic service localises creative at every level, from banner copy and imagery to native ad titles and video scripts, so your brand appears relevant rather than foreign to each audience.
Key Benefits
What You Get With Programmatic Display Advertising
Localized Banner and Video Creative
Static banners, HTML5 rich media, and video pre-roll adapted per language by native creative teams. All standard IAB display sizes and vertical video formats covered.
Multilingual Native Advertising
Native ad headlines and descriptions written in-language for programmatic native placements, matching the editorial tone of publisher environments in each market.
International DSP Access
Access to premium inventory across global and regional DSPs. Market-specific platform recommendations based on publisher coverage and inventory quality in each target region.
Frequency Capping Per Market
Independent frequency controls per language audience prevent overexposure in smaller markets while maintaining reach efficiency in high-volume campaigns.
Typical Scenarios
When to Use This Service
- Brand awareness display campaigns running simultaneously across 5 or more language markets
- Pre-roll video advertising localized for French, Spanish, German, Italian, and Dutch audiences
- Native ad campaigns on international publisher networks with in-language copy
- Programmatic guaranteed deals with premium publishers in target language markets
- Cross-device frequency management for multilingual upper-funnel campaigns
- Display retargeting with language-matched creative served to relevant audience segments
What Our Clients Say
“We are extremely satisfied with the translation services provided. The translations were accurate, professional, and delivered on time. The attention to detail and linguistic precision were outstanding. Communication was smooth, and the team was always responsive and helpful. We highly recommend their services and will definitely use them again in the future!”
Francois B.
Google review (INTL) , a year ago
“Very polyvalent and capable office. I got assisted and coached very well by Mike to achieve my business goals by implementing an effective approach to AI in the areas where it could have the most impact for our business. Mike made lots of suggestions and walked us through the best practices and strategies to implement and align the approaches and systems with our business. A heartfelt thank you for your coaching Mike!”
Elias
Google review (SL) , 10 months ago
Common Questions
Programmatic Display Advertising: Frequently Asked Questions
We work with Google Display and Video 360, The Trade Desk, Xandr, and regional DSPs for markets such as DACH, France, and the Nordics where global platform inventory coverage is thinner. Platform selection depends on publisher access in your target markets, your existing ad tech stack, and campaign objectives. We can operate within your existing DSP seat or manage through ours.
We build a scalable creative framework: core design adapted per language with copy swapped in-language and imagery reviewed for cultural fit. For responsive display, asset sets are built per language. For HTML5 rich media, we work with your creative production team or our own to deliver localized builds for each required market. Version management and quality checks are handled before each market goes live.
Yes, and the integration is valuable. Display campaigns in each language build the branded search volume and direct traffic that makes paid search more efficient over time. We coordinate messaging across channels per language so prospects see consistent branding at every touchpoint from awareness through to conversion.
5.0/5.0 from 168 Google Reviews
Programmatic Display Advertising Built for Your Growth Plan
Send us your programmatic display advertising brief and target markets. We will match native specialists, confirm scope, and return a clear plan as quickly as possible.
Native-Language Teams
Channel Specialists
Clear Scope